Through its Fundación Nutresa, Grupo Nutresa is committed to developing local capabilities in the communities with which it interacts, strengthening the work and promoting programs and projects that benefit society.
Under the management lines of Nutrition, Education, Income Generation and Entrepreneurship and Support for the Arts and Culture, we seek to improve the socio–economic conditions of the stakeholders and the sustainability of the companies.
Fundación Nutresa concentrates its activities primarily in regions in situations of undernourishment and malnutrition, working to help eradicate hunger and create opportunities for nutrition and healthy lifestyles in low–income populations. As a social–innovation strategy to reduce food waste and the recovery and availability thereof, Fundación Nutresa supports the Food Bank Networks in its strategic region and implements an internal process of reverse logistics, through which, in 2014, 886 tons of food were destined to feed the poor.
Education projects impacted competitiveness, the economic development of the region and the improvement of the capability of public educational institutions in Colombia. This is a long–term strategy which, in 2014, achieved that, of 52.000 student beneficiaries, 44,6% entered higher education and 23,5% entered the labor market, thus promoting the employability of more qualified, competent people in the region where Grupo Nutresa operates.
The income–generation strategy seeks the economic and social strengthening of the value chain, the increase in the quality of raw materials and risk diversification through local sourcing. In turn, this strategy benefits small suppliers and/or social entities with low organizational and community capacities.
Inclusive businesses became the route to approach the base of the pyramid. This initiative, adopted by Grupo Nutresa, contributes to overcoming poverty and identifying alternative businesses that attend the increase in consumption in emerging economies, while permitting more knowledge of consumers and finding opportunities to develop innovative products and services.
With these strategies, the social and economic capital of the Organization is consolidated, contributing to future sustainability. Additionally, it also strengthens the human capital, as it trains people and generates their motivation and commitment.
During 2014 Fundación Nutresa, together with the Grupo Nutresa companies and its employees, generated social and economic benefits for the communities with which it interacts, beginning with the strengthening of projects and its expansion in America.
The road to compliance of the Mega 2020
Investment in the Community 2014
Fundación Nutresa prioritizes projects to eradicate hunger and generate opportunities for nutrition and healthy lifestyles in the low–income population.
Management with food banks in the strategic region has reduced the loss and waste of food, impacting the local availability of food and creating a solidarity economy, in which low–income populations can access high–quality products. This work is accompanied by a training, monitoring and evaluation process in good manufacturing practices by volunteers from specialized companies in the topic.
Fundación Nutresa and the Grupo Nutresa companies continue to work in line with the corporate philosophy of promoting strategies that foster healthy lifestyles and nutrition. Therefore, together with the Colombian Ministry of Education, UNICEF, the World Food Programme, the University of Chile’s National Institute of Food Technology, the Mexican National Institute of Public Health and the Mexican National Institution of Pediatrics, we have consolidated the school–management route that seeks to adopt educational projects around food and the care of life as a way to prevent or reduce health problems and the consequences of undernourishment or poor nutrition in school–age children.
In Colombia, a working model was built that will involve various public and private participants to advance healthy lifestyles at the school level, a key step for an inclusive intervention in the country.
This initiative allows our companies to target their portfolios according to the availability of relevant products and with the nutrition and malnutrition needs of the population.
The contribution in education centered its efforts on developing capabilities of future generations through the improvement of educational systems and the qualification of teachers. More than COP 3.600 Billion was destined for this purpose.
Programas propios en Educación
Oriéntate el mundo a un Clic (Find the world in a click) and the XXI Century Leaders Project (Proyecto Líderes Siglo XXI)
With the support of the Colombian Ministry of Education and companies from the private sector, human, economic and conceptual efforts have been aimed at improving the educational–development strategies in ten departments in Colombia. The main results of these programs have been:
- Strengthening the administrative and academic structure of 644 educational institutions, promoting the updating of the curricula in the face of modern, relevant education.
- Accompaniment for 685 teachers and directors through administrative, educational, community and financial components.
- Implementation of the monitoring systems on sustainability indicators: promotion, retention, coverage, permanence in the classroom, alumni and national test scores.
- Qualification of 685 teachers and community leaders in technological trends in education.
The “Nutresa Loves Children” (“Nutresa Quiere a los Niños”) program has approached communities in low socio–economic conditions, through the delivery of school kits to more than 5.600 children.
In 2014, the “Nutresa Loves Children – City Version” (“Nutresa Quiere a los Niños Ciudad”) was created, an initiative that the company promotes, extended to families in sectors of Colombia with the greatest problems of security, offering a recreational space to strengthen values, family unity and self–care. The program has benefitted 6.138 children and adults in Antioquia, Barranquilla and Bogotá. Likewise, there has been recognition from Grupo Nutresa companies, reducing the risks of distribution.
Conducting the first introductory course on quality in education. We began with:
Fundación Nutresa and the Colombian Ministry of Education signed an alliance for the comprehensive management of education through the Ministry’s program “Everyone Learning” (“Todos Aprender”) and Fundación Nutresa’s program “XXI Century Leaders” (“Líderes Siglo XXI”). This alliance, which seeks to articulate the initiatives of educational quality and provide tools that allow transformation in the institutions that present the greatest challenges in the country, will be implemented in 80 schools located in the Departments of Bolívar, Norte de Santander, Antioquia, Cundinamarca, Risaralda and Valle del Cauca.
Income generation and entrepreneurship
Sustainable sourcing is a source of generating value offers, not only for the company and suppliers, but also for the final consumers of the Grupo Nutresa products. Within this strategy, developed in 2014, we enhanced the work with more than 2,400 cashew, cocoa, blackberry, sesame and coffee producers in different regions of Colombia.
Seeking to manage the control of risks associated with the businesses, such as fair wages, child labor and forced labor, we developed workshops on human rights with 18 producing organizations associated to the value chain in the municipalities of Belén de Bajirá, Acandí, Unguía, Córdoba, Chinú and Belén de Umbría. For more details, refer to the chapter Human Rights.
In the search for effectiveness in accompanying the producer organizations, Fundación Nutresa collaboratively applies the Organizational Capacity Index, an instrument that measures the productive and administrative performance of the entities. Below we present the advances made in the communities supported.
Support for the arts and culture
The promotion to appreciate and value cultural diversity plays an important role in the development of countries. Therefore, during 2014 Fundación Nutresa generated opportunities so that 184.535 people could participate in and enjoy artistic and musical events.
Fundación Nutresa seeks to foster and strengthen the professional and personal skills of employees who integrate the Grupo Nutresa companies through outreach and awareness of social, economic and environmental problems that impact the countries where it operates.
Aula, leading the development of my community
This program, developed in partnership with the United States Government, during 2.198 hours trained volunteers from the companies in social innovation, communication skills and conflict resolution. This initiative seeks to improve the impact on community interventions through the qualification of their leaders. In 2014, more than 20 entities in cities such as Cali, Barranquilla and Antioquia, all in Colombia, were benefitted.
The power of one thousand
Each year, nine countries in America come together to celebrate International Volunteer Day, through social and environmental actions that support the country where it operates. This year 1.192 volunteers joined the initiative.
Percentage of operations where development programs,impact evaluations and the participation of the local community have been implemented
In 2015, mechanisms to measure the impact of social programs will be strengthened to generate action plans aimed at mitigating potential deterioration. Through diagnostics, adjustments and frames will also be implemented with existing projects, always connected with the Company’s Risk Matrix and with the territorial needs of the communities. Environmental indicators will also be included in the management.
In the medium term, alliances that foster and leverage the improvement in the quality of life, the organizational capacity of the value chain and the qualification of future generations will be promoted. Likewise, we will work for greater coverage, more satisfied communities and the optimization of resources among allies to continue generating territorial development.
In the long term, we will help children and families to develop capacities that allow them to choose healthy lifestyles and we will strengthen educational communities with tools to undertake healthy actions.
We will work on mitigating risks in the value chain, promoting sustainable practices and we will incorporate the methodology of inclusive businesses in the supply chain.
Consequently, it is expected that, by 2020, besides having launched the short– and medium–term plans mentioned, Fundación Nutresa will be able to accompany new relevant productive projects to supply the Grupo Nutresa businesses, promote healthy lifestyles, qualify future generations, and achieve the goal of participating in 1.000 capacity–development projects with communities.
Support for the social and environmental emergency in Valparaíso, Chile
The reopening of this space, which will benefit more than 3.000 people who can return to their sports and community life, was made possible through donations made by Grupo Nutresa employees and companies, amounting to USD 103.544.
The project had the support of Governmental entities in Valparaíso and was developed together with sports leaders.
Novaventa and Fundación Nutresa, together with the Colombian Business Council for Sustainable Development (Consejo Empresarial Colombiano para el Desarrollo Sostenible, CECoDeS), developed the systematization and recognition of Entrepreneur Mothers as a strategy to reduce poverty, which maximizes the social and economic value of both parties.
Four workshops were held with senior management in Colombia, Peru and Mexico to sensitize and identify 36 inclusive business ideas with clients, supply chains and proposals to design and manufacture products.
Promoting healthy lifestyles in Chile, Colombia and Mexico
Implementation of healthy lifestyle strategies in Chile, Mexico and Colombia, aimed at generating educational processes in the school, family and community context to build healthy lifestyles, achieving, among others:
- The incorporation of interventions in nutritional food education, physical activity, involvement of the school environment and modification of the environment through a healthy kiosk, in 19 schools in Chile and Mexico.
- The study of more than 1.900 school–age children to identify the effectiveness of the “Healthy Space” program that provided evidence on effective interventions to build public policies in Chile.
- Co–construction of an educational strategy to promote healthy lifestyles in Colombian schools.
- Creation of a roadmap for stores and physical–activity scenarios, consistent with healthy lifestyles.