Grupo Nutresa has consumers and their quality of life at the center of its strategy, and for this, it offers portfolios of products with alternatives that satisfy their aspirations for nutrition, health and wellness.  This strategic priority includes, among other matters, the global challenges of obesity and malnutrition; for this reason, it has incorporated in its 2020 strategy, doubling the portfolios with a healthy profile and becoming a more active corporate citizen in the manner of relating to consumers and transforming human and social capital to generate healthy habits and healthier lifestyles.

In this strategic focus, the Organization describes the progress and management of two material issues:  Nutrition, health and wellness, and Responsible relationships with consumers.