Nutrition, health and wellness
For the different target audiences, it is a condition that foods that are offered be quality guaranteed and that they also satisfy consumer needs including nutrition, health and wellness. Grupo Nutresa manages these issues through the upgrading, control and compliance of corporate quality and nutrition policies, in line with the recommendations of the World Health Organization (WHO) and regulating agencies. These corporate policies are extended to employees, to whom access is provided to information on health education and disease prevention. For this reason, we work on making the companies Healthy Organizations that promote cardiovascular health through the diagnosis of risks and action plans.
From the evolution of findings in public health, we have identified risks related to relevant changes in the controls and regulations that affect the operation of the Organization’s supply chain, covering safety criteria; organoleptic, physicochemical and microbiological characteristics and product labeling; as well as advertising, promotion and tax matters.
In considering the foregoing, it can be established that these risks would affect the financial and social capital of the Organization, since no attention to new demands may represent restrictions on the commercial operation, as well as additional charges that, by not being absorbed, may impact Grupo Nutresa sales.
Non–communicable chronic diseases, including cardiac and respiratory diseases, cancer and diabetes, are considered the leading causes of mortality worldwide, accounting for 63% of the deaths. These pathologies are largely preventable and for this, not only are individual actions related to attaining a healthy lifestyle relevant, but also the commitment of public and private stakeholders. Specifically, the food industry can play an important role in promoting healthy eating, by reducing the content of fat, sugar and sodium in products; ensuring the development of affordable, safe and nutritious food; and proving consumers with adequate, understandable information about products and nutrition.
Grupo Nutresa advances in the implementation of the strategies outlined in its nutrition policy: provide quality of life to consumers with product alternatives that satisfy their aspirations for nutrition, health and wellness, and promote strategies that foster healthy lifestyles and a balanced diet, as well as make informed decisions, and the 2020 goals. The latter, coupled with the investigative effort led by Corporación Vidarium – Nutrition, Health and Wellness Research Center – contribute to improving the quality of life of people and communities. Also noteworthy is the participation of Grupo Nutresa in the sector strategies that, from the Food Chamber of the Colombian Association of Businessmen (Asociación National de Empresarios de Colombia, ANDI), seeks to create awareness on food and physical activity.
Among the causes of non–communicable chronic diseases are overweight and obesity, which are a major public–health issue worldwide. For this reason, Grupo Nutresa decided to act and assume the leadership as a transformer of people and communities and as an active promoter of healthy lifestyles.
Consistent with its importance, monitoring the progress of the programs associated with the nutritional strategy was included permanently in the meetings of the Grupo Nutresa Steering Committee, a space that brings together the Presidents of the Grupo Nutresa Businesses. During the year, we monitored the goals and reviewed regulatory projects in the strategic region, associated with health concerns, to assess their impact on the operation.
During 2014, Grupo Nutresa deepened its understanding of healthy lifestyles and designed the Nutresa–brand strategy that teaches and accompanies consumers in adopting a healthy lifestyle. This strategy consists of four pillars: physical activity, a balanced diet, sharing with the family and going outdoors, reinforcing the corporate message of “enjoying life nourishes you.”
During 2015, in mass media Grupo Nutresa will communicate the new Nutresa–brand campaign “Enjoy a healthy life,” which aims to promote the adoption of healthy lifestyles through real–life stories and implement memorable education and awareness activities with some relevant, simple, positive and proactive messages.
This campaign joins the augmented–reality strategy, launched in 2013, which seeks to strengthen informed decision making by consumers.
As a fundamental part of this new campaign, on the corporate Webpage www.nutresa.com, users can consult articles and research on each one of the pillars: physical activity, a balanced diet, sharing with the family and going outdoors, thus seeking a better understanding of the benefits that each one contributes to a healthy lifestyle. From each user’s record and considering his or her consultations and navigation route on the page, Grupo Nutresa will have a consumer profiling that will allow it to offer increasingly segmented, focused content, both in the perception of lifestyle and in consumer tastes and interests to achieve greater interaction.
In line with the objective of providing quality of life to consumers, Grupo Nutresa has advanced in the 2020 goal to double the products that comply with an adequate nutritional profile for the consumption occasion.
The goals to reduce the Grupo Nutresa portfolio of products are linked to the nutritional profile developed by the company.
The TMLUC products have still not been included in the Grupo Nutresa nutritional profile.
One of the goals of the Grupo Nutresa nutritional strategy is to provide consumers with the tools to acquire proper eating habits and be well informed about their food. The voluntary, front–panel–labeling system helps to fulfill this objective, since it allows consumers to make better food choices and evaluate their nutritional quality.
During 2014, Grupo Nutresa had 2.905 references with the labeling implemented, following the guidelines of the Guideline Daily Amount (GDA) and complying with the plan established.
The advertising of the different Grupo Nutresa brands complies with the principles of responsibility, honesty, truthfulness and fair competition, and with the policies and action framework for advertising self–regulation, advertising to children and labeling information.
Within the Grupo Nutresa strategy to promote health and healthy lifestyles, we have defined a working front for employees that integrates practices and investments in wellness and occupational safety and health. In 2014, five of the Grupo Nutresa companies incorporated the ISO 10001 “Family–Responsible Company” and “Healthy Organizations” standard, obtaining certification that recognized them for working on prevention plans and managing healthy habits through a balanced diet, sports and smoke–free spaces. This, in order to minimize cardiovascular risk and contribute to the conditions of a healthy life that contribute to the quality of life of employees. By 2020, all the Grupo Nutresa companies will be certified and will have quality–of–life programs aimed at closing the gaps identified in the health screenings conducted on employees, with improvement indicators to reduce obesity, the consumption of cigarettes and alcohol and increased physical activity.
Evaluation of the impacts on health and safety of our products and services
In coherence with its nutritional policy and strategy, Grupo Nutresa is working on the development of new products, as well as in the reformulation of those that are available in the market. To do this, it conducts monitoring and surveillance of emerging issues related to health and nutrition in the strategic region. Within the major advances in recent years, noteworthy are the reduction of nutrients of interest in public health, such as sodium, sugars, trans fat, saturated fat and cholesterol; adjusting the portfolio to a nutritional profile suitable for consumption occasions, the replacement of artificial additives for natural additives, and the implementation of the voluntary front – panel labeling system, following the guidelines of the Guideline Daily Amount (GDA).
Of the 36 categories of Grupo Nutresa products, 27 were evaluated in terms of health and safety to promote improvements. Listed below are some of the most significant advances by product category:
Grupo Nutresa is aware that being part of the food sector means operating in a dynamic regulatory framework, with an overview of increasingly shorter life cycles for products and technologies, which imply economic and social impacts that can be mitigated from the timely adoption of trends. Likewise, the Organization recognizes that consumers are becoming more aware of their eating habits, which has increased the demand for food with higher nutritional density, but with less caloric intake.
Grupo Nutresa will continue working to develop new products low in calories, fat, sugar and sodium, as well as in reformulating products that are currently available in the market. Also, it will continue to conduct surveillance and monitoring to identify emerging issues related to the effect of diet on the health and nutrition of people, to dimension their impact on the operation of the Grupo Nutresa businesses and take the mitigation measures required to handle them. Studies will be focused on reviewing sources of information on aspects of health and nutrition of the populations in the strategic region, as well as the ingredients and processes that emerge as new technologies.
To continue developing the guidelines established by the nutrition policy, for 2015 Grupo Nutresa aims to have 100% of its products with front–label nutritional information – attending Grupo Nutresa’s internal guideline – or with the information established by the regulations of the specific market in which it participates. By 2020, Grupo Nutresa will have all its companies certified as Healthy Organizations; it will continue with the reformulation of critical public–health nutrients – sodium, sugar, saturated fat and trans fat – and it will maintain compliance of the framework for action in advertising and marketing.
Design research to attend the needs of reformulation
The ingredients of interest in public health, in addition to nutritional function, have technological and sensory functions in the food matrix. Therefore, research projects were formulated to evaluate suitable replacements for these ingredients. We have results for the partial substitution of sodium, sugar and fat, which support the strategy of the portfolios. Work continues to obtain greater reductions. Among the plans of the research and development units, not only new products are included; there are also specific projects to adjust nutritional profiles. Among the achievements in 2014, noteworthy is the 15% reduction in sodium in crackers and a 20% reduction in saturated fat in the Tosh products, which, coupled with reductions obtained in previous years in biscuits, cold cuts, chocolates, ice cream and coffee, materialize the strategy to reformulate products to attend the needs of public health.
Promotion of healthy lifestyles
Improving the quality of life is a personal decision that requires knowledge, so we developed the “Healthy Organizations” program for the Grupo Nutresa internal community and the “Enjoy a Healthy Life” campaign for the general public. Regarding the former, noteworthy is the achievement of having four companies certified at the end of 2014 in the “Healthy Heart” program, which has had the support of the Colombian Heart Foundation.
Generation of knowledge in obesity
The Vidarium Research Center’s Food Modulators in the Microbiota research line studies the relationship of the intestinal microbiota and obesity; in 2014, it developed fieldwork of an investigation that seeks, among others, to characterize the intestinal microbiota in Colombian adults with different body mass indexes.