img_txt_70

Relevant aspects 2014:

img_t_058_ING2

Grupo El Corral:

  • Agreement to purchase Grupo El Corral, the largest restaurant chain in Colombia, with a total of 362 restaurants.
  • Leader in the fast casual segment in the area of hamburgers and grill with its brands El Corral and Leños y Carbón, and in casual dining with its brands El Corral Gourmet and Leños Gourmet.
  • It also operates leading international brands, such as Papa John’s (pizza), Yogen Früz (frozen yogurt) and Krispy Kreme (doughnuts).

Ice Cream Parlors:

  • Products and campaigns to refresh the brand and generate growth in transactions and average ticket value were launched.
  • Improvement in the business–management model at the points of sale to increase the number of transactions per store.
  • Remodeling of stores.
  • Positive growth in sales.
  • Launch of campaigns to attract consumers without deteriorating the average level of purchase, with a focus on value.

Starbucks:

  • Opening of six stores in Bogotá in less than six months, exceeding the initial plan.
  • Great acceptance of the brand.
  • The coffee served in the stores is provided by the Grupo Nutresa Coffee Business.

 


 

Perspectives 2015

 

Ice Cream Parlors:

  • Launch new products and categories to increase consumer diversity and frequency of visits.
  • Remodel stores with modern, friendly environments.
  • Continue the focus of improving the management and business–management model.

 

Starbucks Colombia:

  • Execute the opening plan.

 

Grupo El Corral:

  • Consolidate the new Retail Food business unit.
  • Evaluate opportunities of each one of the brands and properly develop their potential.
  • Brace the expansion plan in Grupo Nutresa capabilities and develop the Grupo El Corral units.

 

Presence of our main brands

img_004img_t_060_INGimg_txt_72

img_s_008

Juan Chusán Andrade

[In Nutresa since 2013]

President